Benefits
Four things your club hasn't had before.
01
A professional team, on site
Choose PARK-led operations, with an on-site team accountable for performance, or use PARK's systems and support with your own people.
- An operating model tailored to your club
- Head coaches across tennis, pickleball and padel
- Central operations support behind every site
02
Marketing that fills courts
In-house creative team, 20k+ engaged followers across the network, national campaigns, local content shot at your venue. Members find you.
- Launch campaign and always-on social
- Member acquisition funnel and CRM
- Editorial and video shot on-site
03
Technology from day one
PlaybyPoint for bookings, memberships and coaching. LADER for tournaments, leagues and DUPR. One member record, one app, one payments stack.
- Court bookings and memberships in one place
- Coaching enrolments and class rosters
- Tournaments, leagues and DUPR-rated events
04
Programs and events, year-round
Coaching pathways, holiday camps, community leagues, tournaments and corporate events. Your calendar is full before it opens.
- Junior and adult coaching pathways (always tennis led)
- Leagues, tournaments and community events
- Corporate, social and league play built in
Why multi-sport
Tennis, pickleball and padel on the same site fills a venue differently.
More players per hour
Three pickleball courts fit on one tennis court. Same footprint, higher utilisation.
Wider audience
Juniors, families, competitors, seniors, corporates, one site, one membership.
Longer sessions, more often
Padel is inherently social; pickleball's learning curve is short. Members come back.